In the Esthetiq project, I dedicated my efforts to designing a new product centered around the arts, aiming to help young artists accelerate their careers. Acknowledging the challenges that emerging artists face in gaining visibility and opportunities, I conducted comprehensive user research to uncover their specific needs and pain points. This research involved interviews, surveys, and market analysis to gather deep insights into the artists’ experiences and expectations.

Leveraging the findings from the research, I prototyped and designed an app tailored to address these needs. The app was developed with features that facilitate networking, portfolio showcasing, and access to resources that young artists require to thrive in the industry. To ensure the app’s effectiveness and usability, I carried out user testing with actual artists, gathering feedback that was instrumental in refining the final design. This user-centric approach not only resulted in a functional and intuitive app but also provided valuable insights that helped young artists connect with opportunities to boost their careers.